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Course content
Bölümler:
15
•
Etkinlikler:
3
•
Kaynaklar:
15
Genel
- Duyurular
- Sanal Sınıf Kullanım Kılavuzu (Öğrenci)
- Sanal Sınıf
1) Definition of marketing and core marketing concepts
- slide
- Final Exam
2) Market-oriented strategic planning
- slide
3) Planning marketing programs and strategy formulation
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4) Scanning the marketing environment and analyzing the competitors
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5) Analyzing consumer behavior I
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6) Analyzing consumer behavior II
- slide
7) Analyzing business buying behavior
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8) Identfying market segments and selecting target markets I
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9) Identifying market segments and selecting target markets II
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10) Differentiating and positioning
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11) Developing new products
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12) Managing market lines
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13) Branding, packaging and labeling
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14) Integrated marketing communications
- slide
Kurs kayıt seçenekleri
(DBUA304) MARKETİNG MANAGEMENT
Course start date: 2 Haziran 2024
- Kayıtlı öğrenciler: Bu kursa henüz öğrenci kaydolmadı
Misafirler bu kursa erişemez, lütfen oturum açmayı deneyin.