Text size
Line height
Text spacing
Course content
Bölümler:
15
•
Etkinlikler:
2
•
Kaynaklar:
55
Genel
- Duyurular
- Sanal Sınıf Kullanım Kılavuzu (Öğrenci)
- Sanal Sınıf
Chapter 1: Introduction to Services Marketing
- Presentation of Week 1 and Week 2
Chapter 2: Characteristics of Services
- Introduction to Services Marketing
Chapter 3: Introduction to Services Marketing Mix
- Presentation of Week 3
- Definition of Service Marketing
- Definition of Service Marketing
- Definiton of Service Marketing
- Article: Competitive Advantage and Service Marketing Mix
- Article: Service Oriented Marketing Mix
Chapter 4: Service Product
- DEFINITION OF SERVICES MARKETING 2
- Definiton of service marketing-2
- New service marketing
- Presentation of CH 4: Product
Chapter 5: Service Pricing
- SERVICE DOMINANT LOGIC
- S-D LOGIC & SERVICES MARKETING MIX-PRODUCT
- S-D LOGIC & SERVICES MARKETING MIX-PRODUCT
- Dynamic Pricing Is Here to Stay!
- Case Study 1: HITOUT
- An Example of Service Pricing
- Presentation of CH 5: Pricing
Chapter 6: Service Promotion
- SERVICES MARKETING MIX-PRICE
- SERVICES MARKETING MIX-PRICE
- Presentation of CH 6: Promotion
- Case Study 2: LIFE CORP
Midterm
- SERVICES MARKETING MIX-PLACE
- SERVICES MARKETING MIX-PLACE
Chapter 7: Service Place (Distribution)
- SERVICES MARKETING MIX-PROMOTION-7P
- SERVICES MARKETING MIX-PROMOTION-7P
- Presentation of CH 7: Place
- Making Services Available Electronically
- INDUSTRY PRACTICE: SERVICE THOUGH ELECTRONIC CHANNELS
Chapter 8: Processes in Services
- Strategic Marketing Management for Services Segmentation
- Strategic Marketing Management for Services Segmentation
- INDUSTRY PRACTICE
- Service Marketing and Quality Strategies
- Presentation of CH 8: Process in Services
Chapter 9: People in Services
- Strategic Marketing Management for Services Targeting and Positioning
- Targeting and Position
- Presentation of CH 9-10: People In Services-Physical Evidence
- The impact of coronavirus on service ecosystems as service mega-disruptions
- Factors affecting customer satisfaction on service quality at joint stock commercial banks in Vietnam
Chapter 11: Service System
- Delivering Quality Services
- Delivering Quality Services
- Presentation of CH 11: Service System
- The Service System is the Basic Abstraction of Service Science
Chapter 12: Service Quality
- Service Quality and satisfaction
- Service Quality And Its Dimensions
- Presentation of CH 12: Service Quality
- Understanding Service Quality
Chapter 13: Complaint Handling and Service Recovery
- Services and Relationship Marketing
- Services and Relationship Marketing
- The Influence of Complaint Handling and Service Recovery on Customer Satisfaction, Customer Loyalty and Customer Retention
- Presentation of CH 13: Complaint Handling and Service Recovery
Chapter 14: The Effects of Digitalization on Service Marketing
- Current topics in service marketing
- Current Topics in Service Marketing-2
Kurs kayıt seçenekleri
(DBUA409) SERVİCES MARKETİNG
Course start date: 6 Ocak 2026
- Öğretmen: İREM BURAN
- Kayıtlı öğrenciler: 1
Misafirler bu kursa erişemez, lütfen oturum açmayı deneyin.